quickshift
web and digital presence
RECOGNITIONS
ROLE
DOMAIN
SKILLS
TIMELINE
GOAL
translate complex supply chain processes into visually digestible graphics for a web experience that feels alive and speaks to both logistics experts and everyday users.
RESEARCH
our research has 2 major focal points: the company- to uncover the vision for brand discovery and re-design and the users- to uncover their diverse needs.
SOLUTION
both of our solutions rooted from a simple cause- making quickshift’s reliability and intelligence tangible for every. single. user.
we grounded our solution in the brand identity itself. the new visual language is scalable, flexible, and resonates across audiences.
quickshift’s new identity feels tech-forward, confident, and unconventional.
an essential strategy was to provide access to information that was specific to a category of users without overwhelming the other groups.
progressive disclosure and modular content blocks were central to our structure, supporting both:
skimmers
with concise and to-the-point scannable headlines + subtext.
decision makers
who need to learn about quickshift’s best-in-class services, processes and values.
we evolved this strategy by creating progressive forms and including design elements like chips to minimise cognitive load.
BEFORE AND AFTER
lacks a clear focal point
multiple competing visuals in the same fold required users to mentally organize the content before understanding the value proposition, leading to cognitive overload and reduced engagement.
first fold provides value preposition
the hero section delivers clarity and engagement in the first fold.
with shifting text and a custom cityscape illustration paired with motion visually narrating the process and service offerings at a glance.
BEFORE AND AFTER
new page, new identity
inconsistent design language confused users and weakened ability to be recognized as a cohesive brand, disconnected this page from the rest of the platform.
cohesive yet individualistic
consistency across layout, typography, and colour palette while introducing a distinct sub-identity for global shipping, communicating the product’s international reach.
BEFORE AND AFTER
the design portrayed the complexity of the process
process felt like a maze with technical terminologies, scattered actions, and neglected UX writing. for a user who just wanted to ship something, it was easy to get lost in the technicality of it.
the design translates quickshift’s ability to serve as a reliable logistics partner
using supporting text as guidance coupled with straightforward and layman-friendly UX writing, we were establishing quickshift as a fast, approachable and truthworthy partner. users can now instantly understand what’s expected from them and quickshift’s action-ables, reducing friction.
