with quickshift, we reimagined complex supply chain operations as modular, intuitive visuals from freight to the final mile, every interaction built for every kind of partner.
with quickshift, we reimagined complex supply chain operations as modular, intuitive visuals from freight to the final mile, every interaction built for every kind of partner.
ROLE
ux designer
ROLE
ux designer
DOMAIN
supply chain & logistics
DOMAIN
supply chain & logistics
SKILLS
responsive website design design strategy instructional design
SKILLS
responsive website design design strategy instructional design
TIMELINE
6 weeks
TIMELINE
6 weeks
GOAL
translate complex supply chain processes into visually digestible graphics for a web experience that feels alive and speaks to both logistics experts and everyday users.
GOAL
translate complex supply chain processes into visually digestible graphics for a web experience that feels alive and speaks to both logistics experts and everyday users.
research
our research has 2 major focal points: the company- to uncover the vision for brand discovery and re-design and the users- to uncover their diverse needs.
our research has 2 major focal points: the company- to uncover the vision for brand discovery and re-design and the users- to uncover their diverse needs.
a website that guides the users throughout their shipments
globally
visual research questionnaire
repetitively emerging keywords around the brand’s ethos laid the foundation for brand design discovery.
visual research questionnaire
repetitively emerging keywords around the brand’s ethos laid the foundation for brand design discovery.
stakeholder workshops
The platform serves B2B, D2C, retailers, & omnichannel clients, each with different workflows, terminology, and expectations.
stakeholder workshops
The platform serves B2B, D2C, retailers, & omnichannel clients, each with different workflows, terminology, and expectations.
usability audits
information was buried under multiple layers or fragmented between multiple pages
usability audits
information was buried under multiple layers or fragmented between multiple pages
challenge
quickshift has a multi-faceted clientele serving businesses (B2C/B2B), direct consumers (D2C) and omni channel partners.
each segment has unique priorities, technical understanding, and expectations when approaching the website.
designing a unified website experience that doesn’t alienate or overload any one group.
challenge
quickshift has a multi-faceted clientele serving businesses (B2C/B2B), direct consumers (D2C) and omni channel partners.
each segment has unique priorities, technical understanding, and expectations when approaching the website.
designing a unified website experience that doesn’t alienate or overload any one group.
solution
both of our solutions rooted from a simple cause- making quickshift’s reliability and intelligence tangible for every. single. user.
both of our solutions rooted from a simple cause- making quickshift’s reliability and intelligence tangible for every. single. user.
we grounded our solution in the brand identity itself. the new visual language is scalable, flexible, and resonates across audiences.
we grounded our solution in the brand identity itself. the new visual language is scalable, flexible, and resonates across audiences.
quickshift’s new identity feels tech-forward, confident, and unconventional.
quickshift’s new identity feels tech-forward, confident, and unconventional.
an essential strategy was to provide access to information that was specific to a category of users without overwhelming the other groups.
an essential strategy was to provide access to information that was specific to a category of users without overwhelming the other groups.
progressive disclosure and modular content blocks were central to our structure, supporting both:
progressive disclosure and modular content blocks were central to our structure, supporting both:
skimmers
skimmers
with concise and to-the-point scannable headlines + subtext.
with concise and to-the-point scannable headlines + subtext.
decision makers
decision makers
who need to learn about quickshift’s best-in-class services, processes and values.
who need to learn about quickshift’s best-in-class services, processes and values.
we evolved this strategy by creating progressive forms and including design elements like chips to minimise cognitive load.
we evolved this strategy by creating progressive forms and including design elements like chips to minimise cognitive load.
There may be many languages, but there is one universal language- a picture, an icon, an illustration.
Success
Shipment
Diverse
Growth
Unique
There may be many languages, but there is one universal language- a picture, an icon, an illustration.
Success
Shipment
Diverse
Growth
Unique
before and after- homepage
before and after- homepage
lacks a clear focal point
multiple competing visuals in the same fold required users to mentally organize the content before understanding the value proposition, leading to cognitive overload and reduced engagement.
multiple competing visuals in the same fold required users to mentally organize the content before understanding the value proposition, leading to cognitive overload and reduced engagement.
first fold provides value preposition
the hero section delivers clarity and engagement in the first fold.
the hero section delivers clarity and engagement in the first fold.
with shifting text and a custom cityscape illustration paired with motion visually narrating the process and service offerings at a glance.
with shifting text and a custom cityscape illustration paired with motion visually narrating the process and service offerings at a glance.
homepage ≠ documentation hub
the older version of the homepage was a series of text-heavy sections, overwhelming users and providing them with information they don’t really need to know.
homepage = entry point
we proposed the homepage should serve as a strategic entry point, directing users toward specific areas of interest, streamlining navigation, reducing cognitive load, and creating a more goal-oriented browsing experience.
homepage ≠ documentation hub
the older version of the homepage was a series of text-heavy sections, overwhelming users and providing them with information they don’t really need to know.
homepage = entry point
we proposed the homepage should serve as a strategic entry point, directing users toward specific areas of interest, streamlining navigation, reducing cognitive load, and creating a more goal-oriented browsing experience.
before and after- international shipping
before and after- international shipping
new page, new identity
inconsistent design language confused users and weakened ability to be recognized as a cohesive brand, disconnected this page from the rest of the platform.
inconsistent design language confused users and weakened ability to be recognized as a cohesive brand, disconnected this page from the rest of the platform.
cohesive yet individualistic
consistency across layout, typography, and colour palette while introducing a distinct sub-identity for global shipping, communicating the product’s international reach.
consistency across layout, typography, and colour palette while introducing a distinct sub-identity for global shipping, communicating the product’s international reach.
before and after- processes
before and after- processes
the design portrayed the complexity of the process
process felt like a maze with technical terminologies, scattered actions, and neglected UX writing. for a user who just wanted to ship something, it was easy to get lost in the technicality of it.
process felt like a maze with technical terminologies, scattered actions, and neglected UX writing. for a user who just wanted to ship something, it was easy to get lost in the technicality of it.
the design translates quickshift’s ability to serve as a reliable logistics partner
using supporting text as guidance coupled with straightforward and layman-friendly UX writing, we were establishing quickshift as a fast, approachable and truthworthy partner. users can now instantly understand what’s expected from them and quickshift’s action-ables, reducing friction.
using supporting text as guidance coupled with straightforward and layman-friendly UX writing, we were establishing quickshift as a fast, approachable and truthworthy partner. users can now instantly understand what’s expected from them and quickshift’s action-ables, reducing friction.
why should you hire me?
bridges brand identity + UX, creating strategic and reflective design system experiences.
adapts quickly to evolving domains, diverse audiences, shifting visions, and global team dynamics.
facilitates seamless collaboration across teams to ensure aligned vision and implementation-ready design
why should you hire me?
bridges brand identity + UX, creating strategic and reflective design system experiences.
adapts quickly to evolving domains, diverse audiences, shifting visions, and global team dynamics.
facilitates seamless collaboration across teams to ensure aligned vision and implementation-ready design
sejal vaswani
product designer
✦
muse design awards winner 2025
collaborate at workwithsejalvaswani@gmail.com
sejal vaswani
product designer
✦
muse design awards winner '25
collaborate at workwithsejalvaswani@gmail.com