ROLE
design lead
DOMAIN
automobile
SKILLS
mobile app design participatory user research
TIMELINE
8 weeks + 1 week dev handoff
research
our research process had 3 objectives- understand the users, business, and the co-dependencies with CARS24’s other verticals
delivered production-ready designs for a global user base of
300M+
solution
there is a lot you can do, but how long does it take to find what you want to do?
adopting Miller’s law, we decided to limit the number of visible elements within a single frame to match users’ cognitive processing limits.
to reduce vertical overload, we implemented horizontal scrolling for dense feature areas- allowing users to scan quickly without getting lost.
design thinking
every company wants it all- functionality, speed, and performance of the app cannot be compromised for aesthetics of a space-inspired theme.
we used design to create an illusion of space and inter-galactic theme.
