orbit transforms mundane car management into an immersive experience, catering to every need of the vehicle owner(s).
orbit transforms mundane car management into an immersive experience, catering to every need of the vehicle owner(s).
ROLE
design lead
design lead
DOMAIN
automobile
automobile
SKILLS
mobile app design
mobile app design
participatory user research
participatory user research
data visualisation
data visualisation
TIMELINE
8 weeks + 1 week dev handoff
8 weeks + 1 week dev handoff
GOAL
simplify car ownership and management giving users effortless control of their vehicle and related services anytime, anywhere via a mobile-first experience.
**designed and prototyped in Figma
GOAL
simplify car ownership and management giving users effortless control of their vehicle and related services anytime, anywhere via a mobile-first experience.
**designed and prototyped in Figma
RESEARCH
our research process had 3 objectives- understand the users, business, and the co-dependencies with CARS24’s other verticals
our research process had 3 objectives- understand the users, business, and the co-dependencies with CARS24’s other verticals
delivered production-ready designs for a global user base of
300M+
delivered production-ready designs for a global user base of
300M+
focus groups
the visual language should reflect our brand as a complete ecosystem: "a universe that supports every need" across a car’s entire lifecycle.
focus groups
the visual language should reflect our brand as a complete ecosystem: "a universe that supports every need" across a car’s entire lifecycle.
co-creation workshops
users don’t think in ‘features,’ they think in outcomes. our users are usually mid-task, not browsing casually.
co-creation workshops
users don’t think in ‘features,’ they think in outcomes. our users are usually mid-task, not browsing casually.
interpretive user research
the experiences felt more like guessing than understanding.
interpretive user research
the experiences felt more like guessing than understanding.
CHALLENGE
CARS24 serves as an all-in-one platform for automobile e-commerce and services.
designing for an all-in-one platform came with the risk of overwhelming users with too many features at once.
this could led to choice paralysis, increasing cognitive load and making it difficult for users to quickly locate the functionality they needed.
CHALLENGE
CARS24 serves as an all-in-one platform for automobile e-commerce and services.
designing for an all-in-one platform came with the risk of overwhelming users with too many features at once.
this could led to choice paralysis, increasing cognitive load and making it difficult for users to quickly locate the functionality they needed.
SOLUTION
there is a lot you can do, but how long does it take to find what you want to do?
there is a lot you can do, but how long does it take to find what you want to do?
adopting Miller’s law, we decided to limit the number of visible elements within a single frame to match users’ cognitive processing limits.
adopting Miller’s law, we decided to limit the number of visible elements within a single frame to match users’ cognitive processing limits.
to reduce vertical overload, we implemented horizontal scrolling for dense feature areas- allowing users to scan quickly without getting lost.
to reduce vertical overload, we implemented horizontal scrolling for dense feature areas- allowing users to scan quickly without getting lost.
DESIGN THINKING
every company wants it all- functionality, speed, and performance of the app cannot be compromised for aesthetics of a space-inspired theme.
every company wants it all- functionality, speed, and performance of the app cannot be compromised for aesthetics of a space-inspired theme.
we used design to create an illusion of space and inter-galactic theme.
we used design to create an illusion of space and inter-galactic theme.
WHY YOU SHOULD HIRE ME?
has experience with solving complex challenges at scale for millions of users.
drives 0 → 1 products by evolving raw ideas into functional designs backed by extensive user research.
creates meaningful, engaging user experiences; not just digital task flows or manuals.
WHY YOU SHOULD HIRE ME?
has experience with solving complex challenges at scale for millions of users.
drives 0 → 1 products by evolving raw ideas into functional designs backed by extensive user research.
creates meaningful, engaging user experiences; not just digital task flows or manuals.
