orbit
one app for everything after you buy a car: documents, fines, insurance, service, loan EMIs, FASTag and payments.
my car details—the car, its documents and every service around it, on one screen.
ROLE
product designer
TEAM
3 designers
TIMELINE
1.5 months
RESPONSIBILITIES
onboarding and account CRUD
car details page with live vehicle data
loading, stale, failure and empty states
CONTEXT
CARS24 is where people in India buy and sell used cars. after the sale, owners still had to keep track of documents, traffic fines, insurance, service, loan EMIs and FASTag, each in a different place. orbit brings all of it into the CARS24 app.
ORBIT BRINGS TOGETHER
07
ownership services: documents, fines, insurance, service alerts, loan EMIs, FASTag and payments.
500
people inside CARS24 tested it before launch.
300M+
people in CARS24’s global user base the designs had to work for.
PROBLEM
seven services, one small screen.
putting every ownership service in one app risked showing people everything at once. too many choices on one screen leads to choice paralysis, and the one thing you opened the app for gets harder to find.
INSIGHT
the risk wasn’t how many services orbit had. it was how many showed at once.
so i designed for what people see at a glance, not for everything orbit can do.
PROCESS
1/ understand the users, the business and the rest of CARS24.
i set three research objectives: understand the people who own the cars, the business goal behind each service, and how orbit depends on CARS24’s other verticals.
PROCESS
2/ show less, so people find more.
following Miller’s law, i limited how many elements show in a single frame to what people can hold in mind at once. dense areas like the glovebox and more services scroll sideways instead of stacking down the page, so people scan one row instead of getting lost in a long list.
PROCESS
3/ a space theme that doesn’t slow the app down.
CARS24 wanted function, speed and performance first, with a space-inspired look on top. i built the feeling of space from a few light pieces: a darker palette, curved orbital surfaces, starry backgrounds, thin fading strokes and subtle glassmorphism.
IMPACT
one place for everything after the sale.
orbit was tested with 500 people inside CARS24 before launch, and won gold at the MUSE Design Awards ’25. since launch:
6M+
vehicles added to orbit.
2M
people use it every month.
35%
higher retention.